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Privacy Policy

Last updated: 18 September 2023

What does this policy cover?

This policy describes how ZEEKR EU B.V. (also referred to as "ZEEKR", "we" or "us") will make use of your data when you interact with us and the ZEEKR websites and mobile applications ("ZEEKR Platforms"), and when you purchase goods and services from us.

It also describes your data protection rights, including the right to object to some of the processing which ZEEKR carries out. More information about your rights, and how to exercise them, is set out in the “Your choices and rights” section.

Personal data we may collect about you

Where we refer to personal data below, we mean any information relating to an identified or identifiable living person.

We may collect and process personal data about you when you interact with us and the ZEEKR Platforms, and when you purchase goods and services from us. This includes:

CategoryDetails
Identification and Contact InformationLogin & registration information include first name, last name, email address, phone number, account password, login IP and verification code (e.g. to reset your password).
Delivery DetailsCountry/state, city, time zone, current time, address, post code.
Marketing InformationSubscription choice, including email and privacy consents.
Analytics and Behavioural Information

Your interaction with us including in store, telephone and online interactions (such as signing up to our newsletter, through our Contact Us webform, test drive requests, customer history, call centre interactions and order placements).

Your usage of our ZEEKR Platforms including browsing habits, the number of pages visited, content viewed, whether or not email communications are opened, which parts of our ZEEKR Platforms or email communication are clicked on. For more information about how we use cookies, please read our Cookie Policy.

Device InformationDevice brand, device type, operating system, operating system version, browser, first access source, registration time, language, IP address.
Order InformationYour purchase details including first name, last name, email address, phone number, ID number, address, invoicing information.
Payment InformationConfirmation from our third party payment providers in relation to the payment status of your order (including the refund of your deposit), bank account number.
Financial Service InformationCar configuration and car price, first name, last name, email address, phone number, financing request details (including order number, initial down payment, financing duration/number of instalments, balloon/final payment, included mileage in km per year).
Test Drive Appointment Information

First name, last name, email address, phone number.

If provided by you: your driving history / experience; your postcode; country; showroom location; test drive address; appointment time; preferred car model.

Car Preference InformationFirst name, last name, email address, address, preferred car series, preferred car model, preferred purchasing date, preferred purchasing method.
Car InformationCar licence plate number, Vehicle Identification Number (VIN) and car mileage.
Voice Recording InformationRecording of your calls with our call centre services team.

How do we use this information, and what is the legal basis for this use?

We will only use your personal data for the purposes and legal bases set out below:

PurposeLegal Basis
We will collect and use Identification and Contact Information, Order Information, Car Information and Payment Information in order to send you service communications and keep you informed about your order.Necessary for the performance of our contract with you.
We will collect and use Identification and Contact Information, Order Information, Payment Information, Analytics and Behavioural Information, Test Drive Appointment Information, Car Preference Information and Car Information in order to provide you with customer service support through our call centre including in relation to car parts enquiries, warranties and refunds.Necessary in order to take steps at your request prior to entering into our contract with you or as necessary for the performance of our contract with you.
We will collect and use Voice Recording Information as part of calls with you and our call centre services team in order to ensure quality of service and to improve our servicesYour consent where such consent is required and obtained.
We will collect and use Marketing Information to send you direct marketing in relation to our relevant products and services, or other products and services provided by us, our affiliates and carefully selected partners.Your consent where such consent is required and obtained and otherwise our legitimate interest in promoting our services to our existing customers. If you have asked us to not send you direct marketing, we have a legal obligation to keep a record of this.
We will collect and analyse your Analytics and Behavioural Information in order to manage and operate our ZEEKR Platforms, including to keep it updated and relevant and to develop our business, improve our call centre services and to inform our marketing strategy.Your consent where such consent is required and obtained and otherwise our legitimate interest in operating our site and improving its operation.
We will collect and use Identification and Contact Information, Delivery Details, Marketing Information, Analytics and Behavioural Information, Device Information for business purposes such as logging into the website.Your consent where such consent is required and obtained.
We will collect and use Identification and Contact Information, Order Information, Car Information and Payment Information to fulfil your request for products and services. (including repair and maintenance services).Necessary in order to take steps at your request prior to entering into our contract with you or as necessary for the performance of our contract with you.
We will collect and use your Payment Information to help proceed with your order or request for a deposit refund, an order refund, and monthly payments.Necessary in order to take steps at your request prior to entering into our contract with you.
We will collect and use your Financial Service Information to help proceed with your request for a car loan or car leasing.Necessary in order to take steps at your request prior to entering into our contract with you or if we do not enter into a contract with you our legitimate interest in offering you financing options of third parties at your request.
We will collect and use Test Drive Appointment Information to confirm your reservation for a test drive appointment and provide you with further service information about your reservation.Necessary in order to take steps at your request prior to entering into our contract with you.

There are instances where we have a legitimate interest to use your data. Our legitimate interest will vary depending on what we are using your data for, and we explain above what the interest is and how it relates to the processing operations that we are carrying out. Where we process personal data on the basis of a legitimate interest, then – as required by data protection law – we have carried out a balancing test to document our interests, to consider what the impact of the processing will be on individuals and to determine whether individuals’ interests outweigh our interests in the processing taking place. You can obtain more information about this balancing test by using the contact details at the end of the policy.

How we share your personal data

We share your data with the following categories of recipients:

Personal Data CategoryCategory of RecipientWhy?
Identification and Contact Information, Delivery Details, Marketing Information, Order Information, Analytics and Behavioural Information, Test Drive Appointment Information, Car Preference Information, Car Information and Voice Recording Information ZEEKR group companies To operate, improve, and develop the Services provided on the ZEEKR Platform to you and to provide services outside of the ZEEKR Platform such as our call centre services. and repair and maintenance services.
Identification and Contact Information, Delivery Details, Marketing Information, Analytics and Behavioural Information, Device Information, Order information, Payment Information, Test Drive Appointment Information, Car Preference Information, Car Information and Voice Recording Information Third party service providers (such as our e-commerce platform in relation to the placement of orders, our sales assistant app which enables the collection of information from you in-store, Salesforce in its provision of customer relationship management services, payment providers in relation to pay the orders; Guance Cloud our cloud hosting provider; and Google Ireland Ltd. and Google LLC for Google services (for details see below)) We employ other companies and individuals to perform functions on our behalf. Examples include website hosting and maintenance, customer relationship management, identity checking, fulfilling orders for products or services, sending postal mail and e-mails; cloud hosting services; for the Google services see details below.
Financial Service Information Third party financial service providers for car loans and car leasing. Enabling the financial service provider to provide a car loan or car leasing offering at your request.

Where we transfer your personal data

Personal data that we collect from you may be transferred to and stored at a destination outside the EU/EEA. Due to the global nature of our business, your personal data will be disclosed to service providers outside of the EU and the EEA including, in particular to USA and China, assisting us with hosting and maintenance of the website. Where these locations do not provide an adequate level of data protection, we ensure appropriate safeguards are in place to protect the transfer of your personal data to these countries.

CategoryMechanismCountry

As part of Google services:

Analytics and Behavioural Information

Device Information

EU SCCs USA (for details see below)

Maintenance Information

EU SCCs China

A copy of the relevant mechanism can be obtained for your review on request by using the contact details below.

Google Tag Manager

We use the Google Tag Manager. The provider is Google LLC (“Google”), represented in Europe by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager serves to manage and play out the tools integrated via it. The Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.

The use of the Google Tag Manager is based on your consent pursuant to Art. 6(1)(a) GDPR. You can revoke this at any time with effect for the future in the cookie banner.

The recipient of the data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google LLC commits to EU Standard Contractual Clauses for the transfer of the data. You should visit Google’s privacy notice to find out more about how Google processes your data.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC in Europe represented by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. In this regard, we have concluded a data processing agreement in accordance with Art. 28 GDPR.

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

IP addresses are shortened or masked as soon as the data is received by Google Analytics and before it is stored or processed. The data is deleted after 2 years.

We only use Google Analytics with your consent pursuant to Art. 6(1)(a) GDPR. You can revoke this at any time with effect for the future in the cookie banner.

The recipient of the data is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google LLC commits to EU Standard Contractual Clauses for the transfer of the data. You should visit Google’s privacy notice for Google Analytics to find out more about how Google uses these cookies and processes your data.

Your choices and rights

You have the following rights:

RightSummary
The right to informationEnables you to receive information regarding whether we are processing your personal data
The right of accessEnables you to receive a copy of your personal data
The right to rectificationEnables you to correct any inaccurate or incomplete personal data we hold about you
The right to erasureEnables you to ask us to delete your personal data in certain circumstances
The right to restrict processingEnables you to ask us to halt the processing of your personal data in certain circumstances
The right to objectEnables you to object to us processing your personal data on the basis of our legitimate interests (or those of a third party), including processing for direct marketing purposes - your objection will be upheld, and we will cease processing your personal data, unless the processing is based on compelling legitimate grounds or is needed for the exercise or defence of legal claims that may be brought by or against us
The right to data portabilityEnables you to request us to transmit personal data that you have provided to us, to a third party without hindrance, or to give you a copy of it so that you can transmit it to a third party, where technically feasible

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep.

If you wish to exercise any of these rights, please contact us at the contact details set out below or use the contact form at OneTrust for data subject rights.

Wherever we rely on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. We may however have other legal grounds for processing your data for other purposes, such as those set out above.

In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message, or by contacting us using the details set out below.

If you have unresolved concerns, you have the right to lodge a complaint to a data protection authority in the country that you reside in or, the country of your place of work or the country where the alleged infringement took place. A list of data protection authorities in the EU/EEA is available here. For non-EU countries, please refer to the website of your local data protection authority.

Security

We protect your personal data from loss, misuse, disclosure, alteration, unavailability, unauthorised access and destruction and maintain the confidentiality of your personal data. This is also ensured using appropriate technical and organisational measures. We choose our security measures taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons and continuously improve them.

How long we retain your personal data

We only maintain the personal data we collect for as long as it is necessary for us to provide our services, for as long as it is required to fulfil the purposes of the processing of personal data, or as required by law.

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in future.

With regards to the use and retention period of cookies, please read our Cookie Policy.

Updates to this privacy policy

We reserve the right to update this Privacy Policy at any time, and we will provide you with a new Privacy Policy when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

Contact us

The data controller for your personal data is ZEEKR EU B.V., corporate registration number 88529789, with address Jachthavenweg 112, 1081 KJ Amsterdam, the Netherlands.

If you have questions about this Privacy Policy or wish to contact us for any reason in relation to our personal data processing, please contact our data protection officer at dataprivacy@zeekr.eu.

Terms of Use

BACKGROUND

The private company with limited liability under Dutch law ZEEKR EU B.V., with corporate registration number 88529789 and with address Jachthavenweg 112, 1081 KJ Amsterdam, the Netherlands (“ZEEKR”, “we”, “our” or “us”) operates the website https://zeekr.eu (“Website”).

This document contains ZEEKR's terms of use for the use of the Website ("Terms of Use"). The Terms of Use apply between ZEEKR and the users of the Website ("User" or "you").

When you use our Website, you must agree to the Terms of Use. We ask you to read the Terms of Use carefully before you start using the Website. If you do not accept the Terms of Use, please refrain from using the Website.

1. RULES OF CONDUCT

1.1 When you use the Website, you must not:

  • (a) act in breach of these Terms of Use;
  • (b) upload content that is harmful or infringes the rights of third parties;
  • (c) obtain unauthorized access to servers or databases used for the operation of our Website; or
  • (d) conduct so-called "screen scraping" of the content on the Website.

2. USER ACCOUNT

  1. 2.1

    In order to access certain parts and features of the Website, you will have to create a user account (the “User account”) and sign in to it.

  2. 2.2

    If you choose to create a User account, the e-mail and password which you choose as login credentials must not be harmful, abusive, racially or ethnically offensive, sexually explicit, defamatory, infringing any intellectual property right or invasive of personal privacy rights.

  3. 2.3

    When creating your User account, you will be asked to submit certain information about yourself. Please read our privacy policy available at https://zeekr.eu/policy before you create a User account.

  4. 2.4

    Your User account is personal and you are not allowed to transfer your User account to any third party or to allow a third party to use the Website through your User account. You are responsible for protecting your login credentials from access by unauthorized persons. If you have reason to believe that any third party has gained access to your User account, you must immediately inform us.

3. INTELLECTUAL PROPERTY RIGHTS

  1. 3.1

    ZEEKR and its licensors own all intellectual property rights to the Website and its content, including but not limited to documents, files, text, images, graphics and products found on the Website. Nothing in these Terms of Use constitutes a transfer of ownership to you regarding the intellectual property rights of the Website and/or its content.

  2. 3.2

    The Website and its content are protected by copyright laws. Reverse engineering of the Website and its content is, except as permitted by law, prohibited.

4. USER GENERATED CONTENT

  1. 4.1

    If you provide content to the Website, for example comments or questions, you are solely responsible for this content. Any content you provide to the Website will be treated as non-confidential and non-proprietary by us.

  2. 4.2

    You expressly agree to grant ZEEKR a worldwide, non-exclusive, transferable and sub-licensable right to freely use, edit or remove the content you provide to the Website, without prior notice, consent and/or compensation to you. Such use may be for any purpose whatsoever, including, but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting whole or in part, in any medium and in any manner, now known or later developed, on this Website or otherwise. Notwithstanding this, we make no guarantee that we will use, edit or delete content contributed by you.

5. LIABILITY

  1. 5.1

    ZEEKR is not responsible for decisions you make based on the content on the Website. The content on the Website is of general nature and is not intended as advice or recommendations to you.

  2. 5.2

    The Website and its content are provided "as is" and ZEEKR makes no warranties, either express or implied, regarding the Website or its content.

  3. 5.3

    To the extent permitted by law, we disclaim all liability for damage and loss relating to your use of the Website and its content, including but not limited to the inability to use the Website and its content.

  4. 5.4

    ZEEKR may link to external websites on the Website. We are not responsible for these websites or their content.

6. PERSONAL DATA

We process personal data about you when you use the Website. For more information about how we process your personal data, please read our privacy policy available here: https://zeekr.eu/policy.

7. CHANGES

ZEEKR has the right to change the Website, its content and/or the Terms of Use without prior notice. Such changes will be effective immediately.

8. ENTIRE AGREEMENT, WAIVER, SEVERABILITY

  1. 8.1

    These Terms of Use and our privacy policy, each as amended and modified from time to time, together constitute the entire agreement between you and us with respect to the use of the Website.

  2. 8.2

    Our failure to exercise or enforce any right or provision of these Terms of Use shall not constitute a waiver of such right or provision.

  3. 8.3

    If any part of these Terms of Use is held invalid, illegal, or unenforceable, that provision shall be enforced to the maximum extent permissible so as to maintain the intent of these Terms of Use, and the other parts will remain in full force and effect.

9. CONTACT US

If you have any queries in relation to the Website, please do not hesitate to contact us at: website@zeekr.eu.

10. APPLICABLE LAW AND DISPUTES

  1. 10.1

    These Terms of Use are governed by Dutch law, excluding its conflict of law provisions. The United Nations Convention on Contracts for the International Sale of Goods (CISG) shall not apply. Disputes regarding these Terms of Use will exclusively be resolved in by the competent court of Amsterdam, the Netherlands.

  2. 10.2

    The European Commission provides a platform for out-of-court online dispute resolution (ODR platform), which can be accessed at www.ec.europa.eu/consumers/odr. ZEEKR is not obligated or willing to participate in a dispute resolution procedure before a consumer arbitration board.

Impressum

Company name and address

ZEEKR EU B.V.

Jachthavenweg 112, 1081 KJ Amsterdam

the Netherlands

Authorized representative(s)

Mr. S. Fotinos

Company registration number

Dutch Chamber of Commerce (KvK) registration number: 88529789

Statutory seat: Amsterdam

VAT identification number

NL864670795B01

Email

website@zeekr.eu

Online Dispute Resolution Platform for Consumers

https://ec.europa.eu/consumers/odr

Terms of Use

https://zeekr.eu/policy?type=terms_of_use

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Disclaimer: The availability of vehicle models, options, specifications and colours may vary from market to market and ZEEKR reserves the right to make changes without notice. Vehicles may be shown with optional equipment that is not available in all markets. Images and videos are for illustrative purposes only. This website is governed by ZEEKR’s Terms of use.